Fashion often gets discussed in terms of catwalks or trends, but at Selletiq we see it in simpler spaces: the desk, the commute, the dinner table. Clothing belongs to the places we actually live in, not just the ones we scroll through on social media.

Imagine:

  • Pulling on the same jacket for a walk to the shops and for meeting a friend in town

  • Wearing a shirt at work that feels just as right at a family gathering

  • Choosing trousers that work with trainers on Saturday and with shoes on Monday

These are the quiet decisions that shape how we live. And it’s in these moments that fashion feels less like “style” and more like part of the rhythm of daily space.

Elena Roswald